3 Different Kinds of Face Serums and How They Work

The incredible diversity of skincare products on the market is great, but it can get overwhelming. Trying to find the right face serum for you may feel like a shot in the dark, especially if you don’t know the difference between different types and ingredients. A face serum is designed to be lightweight and highly potent. They are all crafted for specific purposes using an array of concentrated ingredients that can deliver powerful results. When choosing the right product for your skin, it’s helpful to consider how your other products and routines are currently supporting your skin health.


Cleansing is the most important step because it preps your pores for additional care. As you apply moisturizer, toners, and a good serum, you give your face the protection and nourishment it needs to look its best. But everyone’s best will differ according to their complexion, age, and general goals for beauty enhancement. For example, someone may want to prevent aging while another wants to reduce the appearance of fine lines and wrinkles around the eyes and mouth. Below are three of the most common types of facial serums; choosing one (or one of each) will help you craft the perfect personal face care ritual.


No one wants to see their face become weathered and wrinkled. While natural aging will occur for everyone, you can still look as fresh and vibrant at 50 as you did at 25. The secret is living a healthy lifestyle and using products that stimulate the production of collagen. Collagen is the number one agent that prevents sagging and wrinkles. It keeps your skin tight, firm, and generally smoother overall. Many anti-aging serums are suggested for nighttime use only. This is because the common ingredients can have adverse reactions to sun exposure. Skin also repairs itself most effectively during the night, so applying this product before bed is the easiest way to get the best results.

Skin Brightening

A skin brightener restores that natural, youthful glow to a face that’s become dull and washed out. Dullness can come from a variety of factors, including a buildup of dead skin cells and dehydration. In addition to a good moisturizer, you should also look for a skin brightening serum that’s rich in Vitamin C. Vitamin C serum for face rejuvenation helps tone and smooth uneven skin by increasing hydration, reducing inflammation, and protecting your face from sun damage.


Exfoliation doesn’t just provide a more even, smoother texture. It also helps tone, lift and tighten the skin as it begins to age. This can minimize the appearance of fine lines while preventing new ones from forming as easily. Good exfoliation can help correct the effects of UV exposure, including sunspots and hyperpigmentation. As we get older, our skin is not able to remove dead cells as easily as it used to. This is why people in their 30s may suddenly be shocked to find their face appears rougher, discolored, and generally less radiant. An exfoliating serum with alpha-hydroxy acids can repair damage while also unclogging pores and preventing the inflammation that leads to breakouts.