Heston Blumental has always gone against the grain: throwing caution to the wind and attempting to master certain niches or culinary arts that the average chef wouldn’t dare attempt seems to have been his forte for many years now. And for Blumenthal, the absurd is merely a new challenge for him, which in turn has heightened his appeal in the world of cooking.

After successfully launching his show on Channel 4 in the UK, In Search of Perfection became an instant hit among its television audience. The show was that successful that himself, executive chef Ashley Palmer-Watts and another acclaimed chef, Julian O’Neill decided they wanted to venture into an unchartered territory with their next restaurant venture.